Nonchalant ~ New Ben Eine ‘LOVE’ Mural in Shoreditch

New Ben Eine ‘LOVE’ Mural in Shoreditch

We bloody love Ben Eine – pure dude. From working with us on our art give away competitions to sending out vital messages of love and support to the community amongst other strong messages around lowering knife crime and much more.

So what’s he been up to of late? Well, he’s just unveiled a new mural that reads ‘LOVE LOVE LOVE’ on a giant 45-metre scale.  This striking artwork showcases Eine’s new font Neon for the first time publicly in a street art piece by the artist.

PICTURE CREDIT: Louis Thornton Film

It’s been nearly 10 years since Ben Eine revealed the first incarnation of his now renowned Circus font on the same wall belonging to ad agency Mother, with the words ‘PRO PRO PRO’; since then, he has painted various huge messages at the now notorious spot over the years, including ‘Peace Is Possible’ in response to the UK’s current knife crime epidemic in 2018.

20 hours of painting later, for Summer 2019, the message from Eine is a simple, colourful and positive ‘LOVE’ in three different Eine fonts “ the NewCircus font, Keyline and Neon situated in his artistic home “ Shoreditch, East London.

PICTURE CREDIT: Louis Thornton Film

Ebor Street remains a well-known Street Art ‘hot spot’ destination for urban art fans and photographers this new Ben Eine piece was already taking social media by storm with photos being shared, even as the paint dried.

Ben Eine says Currently it feels like we are surrounded by a lot of hate, anger, frustration and negativity, which is evident on the TV and when you read the news in the paper. This new piece, along with some summer sunshine, will hopefully bring those who see it a little bit of happiness. I’m trying to put something positive out there and do something to make people feel a little bit happier for that moment. The wall needed a fresh lick of paint and it’s summer – what better time to share the message!

PICTURE CREDIT: Louis Thornton Film

Meet Ben Eine:

Born and living in London, Ben Eine is one of the most successful letterform artists in the world and is regarded as a pioneer in the exploration of contemporary typography art. Originally a graffiti writer, Eine started his career over 30 years ago, leaving his first tag all over London before developing his distinct typographic style. Eine now operates from the belief that street art is distinct from graffiti, he says Street Artists want to add something to the environment. They consider the audience, whereas graffiti writers don’t care about anyone except themselves and do it purely for the kick.

Eine first came to prominence in the commercial graffiti scene through his symbiotic partnership with London graffiti artist Banksy. His international acclaim was heightened when the UK Prime Minister David Cameron gifted his Twenty-First Century City artwork to President Obama in 2010. His work is now held in the permanent collections of the V&A Museum London, The Museum of Modern Art Los Angeles, San Francisco’s Museum of Contemporary Art and numerous other museums and commercial institutions. In 2018 Eine unveiled the largest street artwork in the world; the ‘CREATE’ mural a 17500 square foot artwork painted on industrial ground in East London that is visible from space.

Go check out the piece for yourself though babes: Ebor Street, London, E1 | 


Nonchalant x

Nonchalant Magazine
Nonchalant Magazine

This article was written by one of our creative team writers here at Nonchalant Magazine.

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