Look, we love a Pride sesh. But being wedged between a rainbow-drenched bank float and a group of straight hens dressed as minions? Hard pass (soz Soho – you’ll always have a place in our hearts, just not London Pride weekend). If you’re after something a bit more raw, a bit more rave, and a lot more queer – head east.
On the same day as London Pride – 5th July 2025 (Absolute scandal. We’re into it.), HOWL are taking over Hackney Wick with 18 hours of non-stop music, dancing, and sweaty, glorious, queer chaos. Read on for all the deets.
Who are HOWL?
HOWL, the party starters turned sexual wellness brand and educational platform, have not only been responsible for throwing some of London’s most famous raves in recent years, they’re also on a mission to revolutionise intimacy with innovative sex tech, positioning themselves as the first unified platform for LGBTQ+ nightlife, sexual wellness products and education.
HOWL Pride Festival 2025 Setup
HOWL is taking over Hackney Bridge, Colour Factory, Number 90 and more with a massive all-day festival that centres queer joy, movement and music.
Samuel Douek, HOWL co-founder, says it best:
“After 20 incredible raves, it’s time to go big. On 5th July, the same day as London Pride, we’re taking over Hackney Wick for a multi-venue day-to-night festival. Expect the world’s best international queer DJs, live music, performances, workshops and even a fun fair. Corporate London Pride is over… make way for HOWL Pride!”
Here’s what to expect:
- Massive warehouse sets
- A full FLINTA* stage
- Queer market stalls
- Speed dating (messy)
- Workshops that won’t bore you
- Enough BPMs to levitate you ‘til sunrise
Each venue’s got its own vibe from pop bangers to face-melting techno and back again.
The Lineup
HOWL have pulled in heavy hitters from across the international queer scene. It’s stacked, and they’re still keeping some names hush. Here’s who’s in already:
ASHTREY – Hyperaktivist – Ivicore – Juliana Huxtable – Karlie Marx – LEXII. – LOLSNAKE – LO-LOW – LOVECAT – Magnetic – Manuka Honey – Mina Galán – Ms.G – Meg10 – Riva b2b Teecra – Samantha Togni – Slim Soledad – TEDESCO – THEMPRESS – TYGAPAW – Varanasi b2b Himboy – x3butterfly
Tickets
Early birds have gone. The second release is up now, starting at £26 via Resident Advisor. Move quick.
Tickets from £26 via Resident Advisor
See you there,
Nonchalant x
This article was written by one of our creative team writers here at Nonchalant Magazine.
