Nonchalant Magazine is a digital lifestyle magazine for queer women (FLINTA*) and allies. Our global team of cutting-edge writers research and scope out the very best nights out for queer women, restaurants for your date nights, the next best lesbian movies, fashion trends, and more.
It began with a small team of four, founded by Abi Martin-Hill, and since has grown into a team of twenty writers, videographers, and creators globally.
We’re super proud of our interviews section – which focuses on providing queer women with a platform. From queer creatives through to supporting allies. Go check out our interviews with Chelcee Grimes, Pixie Lott, Megan Barton-Hanson, Heather Peace, the cast of IKAG and YouTube star Shannon Beverage to name a few.
Due to our broad article topics, our readers are a mix of genders and sexualities and we welcome all to be Nonchalant.
A little vid from our team partner’s summer drinks…
Why “F**k The Algorithm”?
F**k the algorithm has been our slogan since the beginning. It has multiple meanings for Nonchalant Magazine, and we’ll take you through them below.
When Nonchalant Magazine first began back in 2017, due to the content focusing on queer and lesbian aspects, and although our content was fashion trends, event nights, and lifestyle tips, the website would still be flagged as “adult only” or “pornographic” and classed as a sexual website due to the term “lesbian”. This caused us to have an uphill battle regarding awareness and brand partnerships. The website would be blocked in many workplaces, and securing advertisements was difficult. Thus the F**k The Algorithm mentality in our team was born.
Similar to what we were experiencing when starting the magazine when users searched the term “lesbian” on Google, the top results were primarily pornographic. This was not only inappropriate but harmful, as it reinforced stereotypes and misrepresented the community, reducing the rich, diverse experiences of lesbians to explicit content. The fact that the top search results for a sexual identity were overwhelmingly sexual in nature was a stark contrast to other identity-based searches (like “gay” or “trans”), where the results skewed more towards information, history, and community resources. The change in how Google handled the search results for the term “lesbian” started gaining attention around 2019. At that time, activists, particularly from France, led the charge to clean up the search results. French feminist groups, including one called SEO Lesbienne, launched a campaign to pressure Google to address the fact that “lesbian” searches returned mostly pornographic content. Their movement gained traction, and within a year, Google began to adjust its algorithms.
By 2020, the issue had been significantly improved, and searches for “lesbian” no longer automatically led to adult content. Hooray.
Aside from the above, Nonchalant Magazine does not abide by any rules, we do not conform, and we will always bring you the stories that usually will not get told, and for that reason, long live our F**k The Algorithm mentality.
Who writes for Nonchalant Magazine?
We now have an incredible team of writers covering all sorts of topics.
The team is made up of illustrators, marketers, tattoo enthusiasts, editors, web developers, and coffee addicts and they love to research things so you don’t have to.
We also have many guest writers who are a mixture of genders and sexualities and we like to call them ‘the advocates’. If you’d like to feature a guest article, drop us an email.
Can I write for Nonchalant Magazine?
Absolutely. We love a new member of the wolf pack. Head to our Write for Nonchalant Magazine page for all the details.
Can I advertise with Nonchalant Magazine?
We have a wide range of options and love to collaborate with incredible brands that have the same values as us. Drop us an email:
sponsor@nonchalantmagazine.com
Are you feminists?
If you define feminism as all humans should be equal, then yes, we absolutely are all for that. Do we aim to empower people who identify as women? 100%.
It’s clear that from the beginning we realised that as women in this industry, we need to support and empower each other.
Lastly, thanks very much for being a part of our journey! We hope you enjoy the magazine and don’t forget to sign up for our free newsletter.
Best wishes,
The Nonchalant Magazine Team
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